Ford Visual Identity
Concepts
MakeItDriveable

Over a six year period, beginning in 2016, I began working with Ford Motor Company on their developer relations program in the areas of community outreach and development.

During this time I worked directly with the Ford Dev team where I was responsible for the planning and managing of brand and product experiences that covered the gamut of event experience design, developing outreach content strategies, community engagement strategy planning, product design, design thinking workshops, agile development planning, co-creating and producing animated video content, collaborating and workshopping with global cross-functional teams, and attending global training conferences. 

Below are some design concepts which were aimed at bringing their already well-established European outreach event experience—the MakeItDriveable challenge—over to their North-American community, unfortunately the pandemic hit and we were not able to realize it, but below are some of the early concepts I produced for some of those proposed events.