What’s On ® Ireland

Back in 2005, my wife and I created a tourism destination guide entitled What’s On ® Connemara. Located in the West of Ireland, Connemara is a popular tourism destination that sees an influx of visitors numbering in the thousands annually. We saw a need to provide local, practical, and timely information to visitors so they could get the most out of their holiday experience.

In terms of its structure, a fixed-page format, the guide had to make very efficient use of limited space. We wanted the content to be practical and informative, but also colourful and eye-catching in order to highlight the natural beauty of the area, thus we feature original photography throughout the guide.

In 2013, we upgraded the look and feel of the guide with a more modern and minimal approach to the design.