SAMSUNG
SmartThings Community
Email Campaign Design
As part of the SmartThings Developer Program, I conceptualized, designed, and delivered a suite of email campaigns supporting Samsung’s SmartThings Community. My designs played a key role in initiatives like the 2023 SmartThings Dev Challenge, fostering engagement among developers and showcasing the brand’s innovation.
In addition to challenge campaigns, I led the email creative for the major announcement of SmartThings’ support for the Matter protocol in October 2022.
These campaigns emphasized clear information architecture, engaging visuals, and nuanced messaging—helping SmartThings reach and inform their global development audience about the latest platform advances.
My work involved:
Translating complex technical updates (such as Matter protocol integration) into accessible, visually compelling content.
Designing modular email templates for campaign scalability and consistency.
Driving user engagement through tailored CTAs and original imagery aligned with Samsung’s global brand standards.
Collaborating closely with product managers and developers to ensure factual and timely communication.
This experience demonstrates my expertise in creating high-impact, brand-aligned digital campaigns for leading global innovators like Samsung, and my ability to bridge technical content with creative strategy to deliver measurable results.